Agency Life

How to work on New Business for your agency in tough times with Lee McKnight

May 13, 2020 Clodagh S.Higgins Season 3 Episode 57
Agency Life
How to work on New Business for your agency in tough times with Lee McKnight
Chapters
Agency Life
How to work on New Business for your agency in tough times with Lee McKnight
May 13, 2020 Season 3 Episode 57
Clodagh S.Higgins

In this week's episode, we chat with Lee McKnight who is the VP at RSW/US, the most complete and trusted outsourced new business solution for marketing communications firms.

We chat about:

  • How RSW helps marketing agencies to get new business.
  • Building lists for prospecting
  • Clients come first - New business comes second
  • Good tips to know during a pandemic
  • Sharing case studies and not boastful stories
  • Planning on how to ease back into the office
  • Being mindful 
  • Checking workflows and sequences (automatic messages)
  • Tips for agencies 
  • From adjusting to pivoting 
  • Relooking your personas 
  • And much much more...

RSW https://www.rswus.com/ 
Lee McKnight https://www.linkedin.com/in/leemcknightjr/

Show Notes

In this week's episode, we chat with Lee McKnight who is the VP at RSW/US, the most complete and trusted outsourced new business solution for marketing communications firms.

We chat about:

  • How RSW helps marketing agencies to get new business.
  • Building lists for prospecting
  • Clients come first - New business comes second
  • Good tips to know during a pandemic
  • Sharing case studies and not boastful stories
  • Planning on how to ease back into the office
  • Being mindful 
  • Checking workflows and sequences (automatic messages)
  • Tips for agencies 
  • From adjusting to pivoting 
  • Relooking your personas 
  • And much much more...

RSW https://www.rswus.com/ 
Lee McKnight https://www.linkedin.com/in/leemcknightjr/