On this weeks epiosde of Agency Life, we chat with Billy Cina who is the Co-founder & CEO of Marketing Envy.
We chat about:
- How she started her career in Agency Life & Marketing Agency
- What the agency does
- The big announcement - merging the agency
- Changing services to suit the changing needs of your clients
- Managing a merger in lockdown
- An instant drop of retainers
- Keeping a positive cash flow
- Embracing online marketing
- Pop up CMO’s
- The freelance, gig economy
- What to leave behind and what to take with after the pandemic
- Cost-cutting and transparency
- Adapting your agency for success in a time of quick change
- Preparing for the best and worst-case scenario
- and much much more...