Should you productize your services?
Does a productized service business completely differ from the standard agency model?
Can both models co-exist within the same business?
These are all questions we answer in today's conversation with Sam Shepler, CEO of Testimonial Hero.
He transitioned from leading a full-service video production agency to founding a productized service business in 2018. In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.
Sam's team has some good successes to learn from, hitting Number 342 on the Inc. 500 list in 2022 and having successfully scaled beyond $3MM in annual revenue.
As he shares the lessons from their journey, we touch on:
Resources mentioned in today's conversation:
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