Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Episodes
53 episodes
The Culture Killing Habit You’ve Gotta Stop w/ Cas Majid
As the saying goes, “Culture eats strategy for breakfast.” But what if you’re killing your culture without even realizing it?Cas Majid, multiple-time agency founder & CEO o...
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Season 2
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Episode 42
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38:03
The AI Opportunity Your Agency Is Missing w/ Richard Banfield
AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking.That’s according to today’s guest,
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Season 2
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Episode 41
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51:46
Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin
Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears. As today’s guest, Tom Martin exp...
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Season 2
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Episode 40
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56:03
The Hire You Can’t Afford to Get Wrong w/ Galen Low
There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget.But if you aren’t thinking bigger th...
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Season 2
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Episode 39
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59:35
300% Higher Lead Conversion After One Change w/ Sean Sweet
They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency.How did Sean Sweet and his team...
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Season 2
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Episode 38
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41:52
The Real Reason Clients Are UNHAPPY w/ Guy Bauer
If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of
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Season 2
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Episode 37
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51:32
3 Ways to Manage "Client-ey" Clients
Have you ever dealt with a client that was acting a little…client-ey?They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time. Maybe, they were the type of client whose deman...
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Season 2
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Episode 36
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16:22
The Lead Magnet That Pays for Itself w/ Chris DuBois
Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?If so, you’re not alone. But it doesn’t have to be that way.According to research from WordStream, 60% of most new agency clients are coming ...
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Season 2
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Episode 35
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1:03:42
The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk
Your life as an agency owner is crazy–you’re hiring (and probably firing), doing business development, meeting with clients, preparing pitch decks, trying to lead your team and a million other things. But, did you know there are o...
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Season 2
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Episode 34
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48:46
5 Steps to Better Change Management for Agencies w/ Rob Sayles
Do you feel like something’s not working in your agency?You’ve got processes that are outdated (or just plain not documented). You’ve got tools that aren’t the right fit or you’re not getting enough out of.Even though you feel th...
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Season 2
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Episode 33
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53:04
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
Agency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve.If both of these are true, ...
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Season 2
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Episode 33
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44:21
50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax
He went from working 70-80 hour weeks to building a 7-figure agency with 50% profit margins while only working about 1 hour per week.Today he’s the founder of GrowthDaily.com &
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Season 2
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Episode 32
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55:42
The 3 Keys to Thought Leadership That Drives ROI w/ Susan Baier
How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency?Susan Baier, Founder of
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Season 2
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Episode 31
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1:00:33
5 Overservicing Mistakes That Hurt Your Profitability w/ Alyson Caffrey
Over 1/3 of agencies frequently struggle with overservicing clients. You’ve likely felt the pain yourself.When projects are going well out of scope and things are taking longer than your team planned, it can have a major i...
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Season 2
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Episode 30
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53:19
How To Drive Client Results 70% Faster w/ Kate Vasylenko
Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast?Now, that increases the value you deliver and decreases the chances that new clients will churn.So, how did this digital ...
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Season 2
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Episode 29
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52:22
Hiring Secrets from an 8-Figure Agency CEO w/ Eric Siu
Isn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way?That’s exactly the type of conversation you’ll get from today’s episode with
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Season 2
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Episode 28
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46:53
The Must-Have Forecast Model to Grow Your Agency w/ Garrett Mehrguth
Today he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings. From not getting paid by one of his first...
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Season 2
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Episode 27
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48:52
The 3 Client Communication Risks (& How to Avoid Them) w/ Susan Fennema
It can be terrifying to allow your clients to “see how the sausage is made,” and this is one of the main concerns related to handling client communications within your project management or professional service automation software.While...
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Season 2
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Episode 26
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38:05
How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman
Wanna know how a 200-person agency reduced churn by 50% from one year to the next?Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to ...
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Season 2
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Episode 25
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36:03
The 5 Financial Metrics Top Agencies Get Right w/ Ryan Watson
What’s one mistake you’ve made as an agency leader you’ll never forget?Several guests on this show have shared the same exact answer: “I wish I’d invested in my own financial literacy sooner!”But, what financial metrics sh...
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Season 2
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Episode 24
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55:43
5 Steps to Win More Clients with Benchmark Data w/ Chris Nault
Want to win more clients (and keep them longer) in 2024?Of course you do!Offering a free benchmark consultation as part of your sales process might just be the key to doing both this year.In this episode with
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Season 2
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Episode 23
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40:36
How to Stop Overservicing Clients w/ Ken Yarmosh
38% of agencies struggle with frequently overservicing clients. Of the 500+ agencies surveyed for the 2023
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Season 2
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Episode 22
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1:04:08
A Simple Formula for Setting Your 2024 Goals w/ Drew McLellan
With your business, clients and the world changing so fast around you, it can be tough to know what your growth goals should be--or how to even approach setting them in the first place.Thankfully,
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Season 2
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Episode 21
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1:01:18
How to Maximize Agency Profitability w/ Megan Bowen
Whether you're looking at 2024 with aggressive growth goals or simply trying to maintain your existing trajectory, one thing's for sure:It's about more than top-line revenue.No matter what your agency's size, maximizing your ...
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Season 2
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Episode 20
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46:58