Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman
Wanna know how a 200-person agency reduced churn by 50% from one year to the next?
Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road.
At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman, knew he had to adjust their strategy to address a new challenge.
In today’s conversation, you’ll hear from Erik:
- How they created intense focus throughout the agency to reduce client churn
- The role of incentive structures & systematic churn analysis in their impressive churn reduction
- How they retrained their sales team to head off churn early in the client lifecycle
- What they realized was the Number 1 KPI impacting client churn (based on systematic AI analysis)
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