Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
The AI Opportunity Your Agency Is Missing w/ Richard Banfield
AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking.
That’s according to today’s guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back.
In today’s conversation with Richard, you’ll hear:
- How the relevancy & appropriate role of agencies has changed in recent years
- The 2 ways agencies can help clients with AI adoption
- An analogy that will change how you view your agency’s value
Resources Mentioned in this Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Meet The Client by Teamwork.com
Connect with Logan on LinkedIn
Connect with Richard on LinkedIn
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