Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
A Simple Formula for Setting Your 2024 Goals w/ Drew McLellan
With your business, clients and the world changing so fast around you, it can be tough to know what your growth goals should be--or how to even approach setting them in the first place.
Thankfully, Drew McLellan, CEO of the Agency Management Institute (and agency vet himself), joins the podcast today to break down the numbers in a simple formula you can use to set attainable goals in any market.
In today's episode you'll learn:
- How to determine which of the 5 phases of agency maturity you're in today
- Why you shouldn't set your goals based on top-line revenue alone (and how to use AGI instead)
- How to ideally split your AGI (Adjust Gross Income) between Loaded Salaries, Overhead, and Profit
Resources mentioned in today’s conversation:
- Connect with Drew on LinkedIn
- Watch the video replay (complete with slide deck) of this conversation: Growing Your Agency Too Fast or Not Fast Enough
Have a question about today's topic? Text it to us here!
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