Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
5 Steps to Win More Clients with Benchmark Data w/ Chris Nault
Want to win more clients (and keep them longer) in 2024?
Of course you do!
Offering a free benchmark consultation as part of your sales process might just be the key to doing both this year.
In this episode with Chris Nault, Founder and CEO of Growth, he breaks down the process and results from his agency's 5-week experiment of adding a benchmark consultation into their sales and renewal processes.
In this episode, you’ll hear from Chris:
- When and how to invite clients into a Databox benchmark group
- How it can impact your close rates (for both new & renewal business)s
- The role benchmark data can play in on-going client management
- How to leverage benchmark data to build a tight-knit community for your clients and prospects
Resources Mentioned in This Episode:
- Connect with Chris on LinkedIn
- 5 Reasons Your Firm Should Offer a Free Benchmark Consultation
- The State of Agency Operations Report
- Databox (Free) Benchmark Groups
- How 200+ Agencies Invest in Their Own Marketing w/ Pete Caputa & Karl Sakas
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