Agency Life

The Lead Magnet That Pays for Itself w/ Chris DuBois

Season 2 Episode 35

Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?

If so, you’re not alone.  But it doesn’t have to be that way.

According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.

That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.

Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.

In today’s conversation, you’ll learn:

  • The 5 offers every agency should have to meet buyers at different stages of their journey
  • How to create a portfolio offers while staying focused on your core service
  • The marketing asset you can create that not only drives more high intent leads, but also pays for itself

Resources Mentioned in Today’s Episode:

An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)

Connect with Chris on LinkedIn

Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor

3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett

50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax

The State of Agency Operations Report by Teamwork.com

The Offer Landing Page Chris Mentioned

The Thank You Page Chris Mentioned

The Client by Teamwork.com & Umault


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