Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
The Real Reason Clients Are UNHAPPY w/ Guy Bauer
If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.
But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.
In today’s conversation, you’ll learn:
- The hidden reason clients become unhappy, even when you’re delivering great work
- What the Domino’s Pizza Tracker can teach us about managing client projects
- The unconventional method Guy uses asynchronous video to keep client informed during ongoing projects
For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.
If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:
Other Resources Mentioned in Today’s Episode:
Connect with Guy on LinkedIn
Financial Management of A Marketing Firm (Second Edition) by David C. Baker
The Lead Magnet That Pays for Itself w/ Chris DuBois
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