Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant
41% profit margins. Sounds good. Right?
That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model.
Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period, profit margins shrank closer to typical industry norms.
In this episode you'll hear from Courtney, how they structure a results-oriented workplace within their agency, how they've implemented a unique variable pay structure within this model and how to tell if this model is right for your agency.
Connect w/ Courtney on LinkedIn: https://www.linkedin.com/in/courtneytarrant/
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