Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
A Sales Process for the Non-Salesy Agency Founder w/ Lee McKnight Jr
Are you an agency owner who could never imagine handing over your agency's sales process to someone besides yourself?
Or have you tried to hand over your agency's new business development to a salesperson you hired only to have it crash and burn?
If so, advice from Lee McKnight Jr, VP of Sales at RSW/US, an outsourced business development firm built specifically for agencies may be able to help.
In today’s conversation, he shares:
- The 4 common mistakes agency owners make when hiring a new salesperson
- Several compelling stats from their recent 2023 Ad Agency New Business Report
- A 4-Part framework to make your new business development efforts more manageable
Resources mentioned in today’s conversation:
- Get your copy of The State of Agency Operations Report (2023)
- Connect with Lee on LinkedIn
- 2023 Ad Agency New Business Report
- AI for Agencies: Growth Tool or Threat? (Agency Life Webinar)
- 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
- How To Build A Kick-Ass Advertising Agency
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