Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
A Team Sport Approach to Agency Marketing w/ Danielle Fauteaux
You probably heard recently on this show, from the dozens of agency owners & leaders we spoke to at INBOUND this year, that the number one place they'd invest extra budget dollars (if they magically had them tomorrow) was in marketing their own agency.
This begs 2 questions:
1) Why is this such a common answer?
2) What can you as an agency owner start doing to address this common need?
(because an extra $10,000/mo isn't likely showing up in your mailbox tomorrow)
In this week's episode, Danielle Fauteaux, with Momentum Marketing, share some tactical advice on how to answer that second question.
Danielle has run her own firm, and now specifically helps other agencies implement The Momentum Framework to build a repeatable revenue generation system.
In this conversation, Danielle shares:
- How to free up founder time for more business development & marketing efforts
- How to involve your entire team in your agency's marketing with what she calls "structured volunteering"
- How you could use a podcast for your agency as a strategic sales tactic
- The surprising persona within your team that just might make for your next great salesperson
Resources mentioned in today’s conversation:
- Get your copy of The State of Agency Operations Report (2023)
- Connect with Danielle on LinkedIn
- 2023 Ad Agency New Business Report
- How To Stop Overservicing Clients For Good (Agency Life Webinar)
Have a question about today's topic? Text it to us here!
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