Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
Agency Life
How to Grow Your Agency During Hard Times w/ Peter Coppinger
What are you concerned about as you plan ahead for 2024?
How will next year be different than this year?
These were among a few of the topics we discussed this week in a rare in-person recording with Peter Coppinger, Co-Founder and CEO of Teamwork.com, during his recent trip to Denver.
You see, before Teamwork.com was the growing SaaS company we are today, serving agencies with a platform to run client work, Peter and his Co-Founder, Daniel Mackey, were doing client work–building a web design agency that eventually led them to start building the platform we provide to thousands of customers today.
In this conversation, you'll hear:
- The 3 consistent stages of growth in scaling an agency. What are they and how do you recognize which stage you’re in.
- The utilization benchmarks Peter recommends from his own agency experience
- Peter’s take on the age old question: to niche or not to niche (especially in this economic environment)
- His take on whether or not you should be embracing AI as an agency
Resources mentioned in today’s conversation:
- Download The Ultimate Guide to Scaling Your Agency
- Get your copy of The State of Agency Operations Report (2023)
- Connect with Peter on LinkedIn
- The 12 biggest mistakes our web agency made — and how we fixed them
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